How to Write Hebrew SaaS Buyer Questions Without Translating a Keyword List

A clean translation is useful for an experiment. It can be a poor discovery tool. Translating “mobile attribution platform” into Hebrew lets an analyst hold the question steady. It does not establish that an Israeli acquisition manager uses that phrase when trying to explain why reported installs and purchases disagree.

Nir Levi’s Israeli GEO research used matched questions in Hebrew and English so the answers could be compared. For a SaaS team building its next question set, keep those matched questions as controls. Give locally collected questions their own column. Mixing both types together makes it hard to tell whether a different answer came from the language or from asking about a different job.

Start with the moment before somebody asks for a demo

Have a Hebrew-speaking colleague look through approved, anonymized sales questions. Retain the words the buyer used for the task; remove names, account identifiers and confidential requirements. Record who was asking in broad terms, the decision they had to make, and what they would accept as evidence. A term used by an implementation engineer may mean little to the finance manager signing the order.

For a website platform, one test question could be איך בודקים שטופס בעברית נשלח נכון גם אחרי מעבר לאנגלית? It asks how to check that a Hebrew form submits correctly after switching to English. Pair it with an English version that preserves the task. Then test the locally collected wording separately. When results differ, label the source of each question. A product team can now decide whether it needs a better translation, a missing troubleshooting guide, or a conversation with customers before it publishes anything.

Study and archived answers: https://nirlevi.com/en/research/israeli-geo-hebrew-english/